Ethical AI Consulting & Bias Detection
Artificial intelligence is reshaping hiring, assessment, and decision-making. At Prompt & Pulse, we help you identify the risks, build lasting practices, and make AI a strength — not a weak point.
Let's talk about your projectKey takeaways
- Algorithmic bias isn't a "bug" — it's human choices amplified at scale
- The EU AI Act brings new duties from 2025 for high-risk uses
- A preventive AI review costs less than a reputation crisis or a GDPR dispute
- Ethical AI can go hand in hand with performance — if it's built in from the start
What's Included in Ethical AI Consulting
Hiring tools (CV screening) — bias risks & proxy variables
Map your recruitment AI for hidden bias: proxy variables, unbalanced training data, and criteria that disadvantage protected groups. You receive a report with clear priorities.
Chatbots & assistants — prompt safety and bias review
Audit your prompts for risky wording, vague instructions, and outputs that drift. Rewritten versions and a simple set of best practices included.
Documentation — governance notes and decision log
Build the paper trail required by GDPR and the EU AI Act: risk assessment records, transparency notes, and a structured decision log for high-risk uses.
Workshops — bias awareness for teams
Hands-on sessions for HR, marketing, and leadership. Real cases from your field, practical exercises to spot bias, and materials your team keeps.
Algorithmic Bias Audits: What We Check
Algorithmic bias isn't just a technical glitch. It often mirrors — and magnifies — our own judgments, whether we admit them or not. Without care, AI can repeat and spread discrimination at scale.
Real, documented risks
Discriminatory hiring tools. Reoffending prediction systems that disadvantage certain groups. Face recognition that works less well on racialised people. These examples are not theoretical.
Impact on people
Automated decisions affect lives: access to jobs, credit, and justice. When systems are hard to understand, it's harder to challenge decisions. Mistakes can repeat at scale, quietly.
Rules are changing
GDPR already sets duties around automated decisions. The EU AI Act strengthens these requirements. For some uses, risk assessment, transparency, and documentation become mandatory.
Trust and reputation
An ethical slip can destroy trust with clients, partners, and colleagues. Getting ahead of these issues protects your organisation and shows you take responsibility seriously.
Built for those who want to move forward with clear eyes
SMEs & mid-sized companies
Bringing AI into their processes and wanting to do it in a responsible, well-documented way.
Public bodies & non-profits
Focused on fairness, transparency, and setting an example in how they use digital tools.
HR, marketing & innovation teams
Facing questions about ethics, compliance, and AI-assisted decision-making.
Responsible organisations
That want to avoid harmful shortcuts and build a sustainable AI approach aligned with their values and legal duties.
Frequently asked questions
What is algorithmic bias?
Algorithmic bias is a repeated, systematic error produced by an AI system — often inherited from unbalanced training data or questionable design choices. It can lead to unfair outcomes in hiring, credit, or justice, at scale and without obvious warning signs.
Is my company affected by the EU AI Act?
If you use AI systems to make decisions that affect people — hiring, scoring, access to services — then very likely yes. The EU AI Act treats many of these uses as "high risk", with duties around documentation, transparency, and risk assessment. A first review helps you see where you stand.
Where should I start to make my AI use safer?
A first assessment helps you map your tools, spot ethical and legal risk areas, and set clear priorities for fixes. That's the starting point at Prompt & Pulse before any deeper support.
Do you only work with French companies?
No. Prompt & Pulse supports any French-speaking organisation, in France or internationally, on-site or remotely. Workshops and assessments can be run fully by video call.
What's the difference between AI ethics and regulatory compliance?
Compliance is about legal duties (GDPR, the EU AI Act). Ethics goes further: it looks at real-world impact on people, how decisions are explained, and whether outcomes are fair. Both matter, and both are central to the Prompt & Pulse approach.
Ready to make your AI use safer?
A 30-minute call to understand your context and identify the first practical steps.
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