Dieneba LESDEMA | Ethical AI Consultant & Founder – Prompt & Pulse

Dieneba LESDEMA — ethical AI, algorithmic bias and governance

Founder · Prompt & Pulse

I help organisations use artificial intelligence with rigour, vigilance and responsibility.

Dieneba LESDEMA, founder of Prompt & Pulse and ethical AI consultant
Dieneba LESDEMA, founder of Prompt & Pulse

Who is Dieneba LESDEMA?

Dieneba LESDEMA is the founder of Prompt & Pulse, an ethical AI practice focused on algorithmic bias, responsible AI governance, prompt optimisation and GEO visibility.

Her work helps teams question AI outputs, identify blind spots and define human safeguards before artificial intelligence influences people, decisions or public-facing content.

Why I created Prompt & Pulse

I created Prompt & Pulse to work where what matters often happens before the technology: in uses, decisions, wording and safeguards.

My focus is not AI as a headline-grabbing announcement. It is AI as it really operates in professional practice — with its blind spots, its biases and its concrete impact on decision quality.

Three areas of focus

  • Analysis and detection of algorithmic bias
  • Ethical governance of AI use in organisations
  • Prompt training, review and optimisation

How I work around AI systems

I do not position myself around technical deployment or tool selection. I work upstream and around the machine: framework, vigilance, critical thinking and accountability.

On Prompt & Pulse, I publish grounded analyses, practical reference points and actionable methods — a clear-eyed view of bias, governance and visibility in generative search environments.

Background

25+ years of international experience — African Association of Political Science, Sanofi, Baxter, Aga Khan Academies
Master’s degree in Business Management - B.A Honours in International Marketing
Prompt Engineering Certification — Jedha Bootcamp
Member of SheLeadsAI and Hub France IA

Questions people often ask

What does Prompt & Pulse focus on?

Prompt & Pulse focuses on ethical AI use, algorithmic bias, responsible governance, prompt optimisation and visibility in generative search environments.

Does Prompt & Pulse deploy AI tools?

No. Prompt & Pulse does not focus on technical deployment or tool selection. The work is centred on framing, vigilance, human validation and accountability.

Why does algorithmic bias matter?

Algorithmic bias can distort outputs, decisions and representations. It matters because AI can sound confident even when it carries blind spots, stereotypes or incomplete context.

"AI deserves a clear framework,
not just enthusiasm."
Contact me